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Privacy Policy

Bold privacy for bold marketing - How we protect your data while delivering impactful campaigns

Last Updated: January 1, 2025

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1. Impact-Driven Introduction

BonkMedia ("we," "our," or "us") is committed to bold data protection that matches our bold marketing approach. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in connection with our impact marketing services, viral campaigns, and business operations.

As an impact-focused marketing agency specializing in bold strategies and viral campaigns, we handle various types of data responsibly and in compliance with all applicable data protection regulations including GDPR, CCPA, and other relevant legislation.

Bold Privacy Commitment: We apply the same fearless approach to data protection that we apply to marketing. Your information is handled with transparency, security, and respect for your privacy rights - no compromises.

2. Data We Collect - Impact Focused

Client & Campaign Information

When you engage with our bold marketing services, we collect:

  • Business contact information (name, email, phone, company details)
  • Campaign objectives, target audiences, and impact goals
  • Business industry, market positioning, and competitive analysis
  • Creative briefs, campaign concepts, and viral strategies
  • Impact metrics, campaign performance data, and ROI analysis

Impact Marketing Analytics

For our bold marketing purposes, we analyze:

Data Category Examples Marketing Impact Purpose
Viral Campaign Data Social shares, engagement rates, viral coefficients Measuring campaign virality and social impact
Influencer Analytics Influencer reach, engagement, conversion metrics Optimizing influencer partnerships and impact
Impact Metrics ROI, conversion rates, audience growth Measuring campaign impact and effectiveness
Behavioral Analytics User engagement, content interaction, campaign responses Understanding audience behavior and preferences

Automated Impact Collection

Through our digital platforms and bold marketing tools, we automatically collect:

  • Technical Information: IP address, browser type, device specifications
  • Impact Analytics: Campaign performance, engagement metrics, viral spread
  • Campaign Tracking: Traffic sources, conversion paths, UTM parameters
  • Social Intelligence: Social engagement, share metrics, influencer impact

3. Impact Analytics & Data Processing

Analytics Tools We Use

To deliver bold marketing impact, we utilize cutting-edge analytics tools:

Viral Analytics
Tools for measuring campaign virality, social sharing, and content amplification
Impact Measurement
Platforms for tracking campaign ROI, conversion attribution, and business impact
Influencer Intelligence
Systems for measuring influencer effectiveness, audience quality, and partnership value
Social Listening
Tools for monitoring brand mentions, sentiment analysis, and social conversations

Bold Data Processing

We process data specifically for impact marketing purposes:

  • Viral Analysis: Analyzing content spread and social sharing patterns
  • Impact Optimization: Maximizing campaign ROI and business results
  • Audience Intelligence: Understanding target audiences and behavioral patterns
  • Campaign Attribution: Measuring campaign impact and conversion paths
  • Strategic Insights: Informing bold marketing strategies and decisions
Bold & Ethical Practices: We follow ethical data practices with bold transparency. All data processing is purposeful, transparent, and compliant with privacy regulations. We implement impact-focused data minimization and strategic anonymization.

4. How We Use Your Information

Impact Marketing Service Delivery

  • Developing and executing bold marketing campaigns
  • Creating viral content strategies and social amplification
  • Managing influencer partnerships and ambassador programs
  • Producing high-impact video and multimedia content
  • Running targeted advertising and social media campaigns

Business Operations

  • Client relationship management and impact delivery
  • Business development and service innovation
  • Financial management, billing, and impact reporting
  • Legal compliance and regulatory requirements
  • Security monitoring and fraud prevention

Impact Analysis & Insights

  • Campaign performance and ROI analysis
  • Market research and competitive intelligence
  • Audience behavior and preference analysis
  • Viral potential and social impact assessment
  • Strategic planning and business intelligence

Legal Basis for Processing

We process data based on:

  1. Contractual Necessity: To provide agreed-upon bold marketing services
  2. Legitimate Interests: For business impact and service optimization
  3. Legal Obligations: To comply with legal and regulatory requirements
  4. Consent: Where required by law and explicitly provided

5. Data Security & Protection

Bold Security Measures

We implement aggressive security measures to protect your data:

  • Military-Grade Encryption: AES-256 encryption for data in transit and at rest
  • Access Controls: Role-based access with multi-factor authentication
  • Security Monitoring: 24/7 security monitoring and threat detection
  • Employee Training: Regular security awareness and data protection training
  • Secure Infrastructure: Enterprise-grade hosting and data storage

Data Retention

We retain data strategically and only as long as necessary for impact:

Data Type Retention Period Impact Purpose
Client Contracts 7 years after contract termination Legal, financial, and business records
Campaign Performance 3 years after campaign completion Performance analysis and historical impact
Marketing Communications Until consent is withdrawn or purpose fulfilled Marketing and client relationship management
Analytics Data 26 months (industry standard) Trend analysis and performance optimization

Third-Party Sharing

We may share data with trusted third parties for specific impact purposes:

  • Influencer Partners: Strategic influencer collaborations
  • Marketing Platforms: Advertising platforms, analytics tools
  • Creative Partners: Video producers, designers, content creators
  • Legal Authorities: When required by law or legal proceedings
Strategic Sharing: We never sell your personal data. All third-party sharing is conducted with appropriate data protection agreements and security measures for maximum impact with minimal risk.

6. Your Data Protection Rights

You have bold rights regarding your personal data:

Right to Access
Request copies of your personal data that we hold
Right to Rectification
Request correction of inaccurate or incomplete data
Right to Erasure
Request deletion of your data under certain conditions
Right to Restrict Processing
Request limitation of how we use your data
Right to Data Portability
Request transfer of your data to another organization
Right to Object
Object to our processing of your personal data
Right to Withdraw Consent
Withdraw consent at any time where applicable
Right to Complain
Lodge a complaint with a supervisory authority

To exercise any of these bold rights, please contact our Data Protection Officer using the contact information below.

7. Cookies & Tracking Technologies

Impact-Focused Cookie Usage

We use cookies and similar technologies for bold marketing purposes:

  • Impact Analytics: Understanding campaign performance and user behavior
  • Campaign Tracking: Measuring advertising campaign effectiveness
  • Personalization: Customizing user experience and content delivery
  • Viral Tracking: Monitoring content sharing and social amplification

Types of Cookies Used

Cookie Category Purpose Examples
Essential Cookies Necessary for website functionality and security Session management, authentication, security features
Analytics Cookies Help us understand website and campaign impact Google Analytics, Mixpanel, Amplitude
Marketing Cookies Track advertising and campaign effectiveness Facebook Pixel, TikTok Pixel, LinkedIn Insight Tag
Social Cookies Monitor social sharing and viral spread Social sharing widgets, viral tracking pixels

Cookie Management

You can control cookies through various methods:

  • Browser settings for cookie management and control
  • Our website's cookie consent management platform
  • Third-party browser extensions for enhanced privacy
  • Platform-specific opt-out mechanisms for advertising cookies
Bold Consent: We provide clear cookie consent options and respect your preferences. Some cookies are essential for providing our services, while others enhance your experience and campaign impact.

Contact Our Data Protection Team

For questions about this Privacy Policy or to exercise your data protection rights:

Data Protection Officer

Loran Maldiv

Impact Director & Data Protection Lead

Impact HQ Address

Päevalille tn 6-44
Tallinn 13517, Estonia

Phone Number

+372 566 23029

Email Address

privacy@bonkmedia.com

We respond to privacy inquiries within 24 hours - no delays, just impact

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our bold practices, services, technology, or legal requirements. We will notify you of significant changes by:

  • Posting the updated policy on our website with a new "Last Updated" date
  • Sending bold email notifications to active clients
  • Posting impact announcements on our client dashboard
  • Updating our service agreements where applicable

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information and maintain compliance with evolving data protection regulations and industry best practices.